Sunday, July 26, 2009

Pehli Tarikh (1954) & Dairy Milk Ad

Recently saw Varun Badola mimicing Kishore Kumar in a Dairy Milk Ad. Thanks to the retro look created by the art directors, "Pehli Tarikh Hai" song has again become a rage like it used to be in the late 50s till early 70s. The original song was the most Farmayish-ed song on the 1st of every month on all the request shows on Radio Stations all over. It was kind of an unsaid programming policy (if we may call it) Radio Ceylon used to follow by playing the Pehli Tarikh Song on the 1st of every month.

The original song is my favorite because this is one of the songs which Papa ji used to sing for us, when we were kids. He always talk about this song and fondly remembers the good old radio days. So when this ad started airing on TV, it was kind of nostalgic for him and for all of us in different ways. I haven't seen the actual song ever in my life but as far as I remember the song is from the movie Pehli Tarikh (1954), Lyrics by Qamar Jalalabadi and music by Sudhir Phadke Sahab.

Qamar Jalalabadi not only wrote some real funny songs for Kishore Kumar (Remember Guni Jano Bhakt Jano from Aansoo Aur Muskan, 1970) but also wrote dialogues for many classic films. Phadke sahab was one of the pioneering music directors from Marathi Cinema. Phadke composed music for only two Hindi Films - Pehli Tarikh (1954) & Bhabhi Ki Chudiyaan (1961), which has one of my most favorite Lata Mangeshkar song-Jyoti Kalash Chhalke (which I think is one of her best songs too).

Anyway before I start my own Radio Show here, here is the Original Pehli Tarikh Song for you

Cadbury's Dairy Milk Version:

I really love the kid's Jhatkas and Ticket Blackiyas' expressions in this video.
Chalte-Chalte- Pics from my Lucknow trip, where they invited me to speak* on Story Telling, Content Creation & Pre-Production in Animation.

(*Statutory Warning : Inviting/Asking Alok Sharma to Speak can be extremely dangerous...)


Anonymous said...

good to see to back.

Seems like you had quite an eventful stay at lucknow.

Kahan kahan nikal jate ho ghumne ke liye...kaash mere pass bhi desh bhraman ka option hota. :)

nice videos. Didn't know about them.

Unknown said...

I and mom have been seeing this pehali tarikh since over 2 weeks...i dont know why but its stuck in my mouth.... I was actually waiting for your post on this ad!!! Glad u did!!

Hopeful Indian said...

Pehle aap, pehle aap bolke toh speech shuru nahin kiya? :)

Vidooshak said...

Nice to see you in action at Lucknow. Made it easier to forgive you for vanishing from Cub's big day. Although seeing the source of the zanyness (Papa ji) and the women in your life attend despite your disappearance was the most touching bday gift!

Nice videos you have here. There is so much masala you have. If only our networks (both radio and TV) ever grow beyond the Saas-Bahu and the Mundane, India has enough talent in people like you could bring a revolution in entertainment. And it will be original too, not merely proud clones of NatGeo and Discovery.

Good luck, dada

Sonia said...

haha the videos was cute! btw, what event was that in Lucknow? Would really like to see you pre-production work. Any blog/portfolio website to see your work?

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